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Escaping Mainstream Technology: Why Business Leaders Need to Consider Alternatives

November 9, 2023

In today’s digital age, technology has become an essential part of daily business operations. With technology companies continuously releasing new products and services, it can be tempting to stick with the mainstream brands that everyone knows. However, as a business leader, it’s important to consider the alternatives available. In this blog post, I’ll discuss why it’s crucial to think outside the box and escape mainstream technology. I’ll also provide several alternative options for common technology brands in the areas of CRMs, ERPs, and HCMs.  

First, it’s important to note that mainstream technology companies can often have archaic UI/UX. Although these businesses have substantial marketing budgets, they may not always provide the best user experience. This lack of focus on customer satisfaction can result in a poor reputation for the brand. By exploring alternative options, business leaders can discover new technology brands that prioritize the user experience. Companies such as Creatio and Acumatica can provide just as much functionality as mainstream brands such as Salesforce or Dynamics, but with a greater emphasis on ease of use.  

Second, business leaders should consider alternatives to mainstream brands in the area of CRM. Customer relationship management is a vital aspect of any successful business, but this isn’t an area where a one-size-fits-all approach works. While Salesforce may be the most recognizable name in CRM, smaller brands such as AgileCRM, Creatio, or Pipedrive can offer unique features and more competitive pricing. By exploring these options, businesses can select a CRM that meets their specific needs and budget.  

Third, it’s important to consider alternatives to mainstream ERPs. Enterprise resource planning systems are critical for ensuring that businesses are successfully managing their resources. However, mainstream brands such as SAP and Oracle can be incredibly pricey and complicated to implement. By exploring the offerings of smaller brands such as Acumatica, Alexor and Brightpearl, businesses can discover more affordable and simpler solutions that still provide all of the necessary functionality.  

Finally, business leaders should consider alternative options for HR. While firms like Workday may be the first name that comes to mind, there are many other valuable HR software options on the market. BambooHR and iSolvedHCM both provide comprehensive HR management tools at a fraction of the cost of mainstream software options. By taking the time to explore alternative HR software, businesses can save money and improve their HR operations.   

As a business leader, it’s crucial to think outside the box when it comes to technology. Mainstream brands aren’t always the best options, as they can have outdated UI/UX and can be expensive. By exploring alternative brands in areas such as CRM, ERP, and HR, businesses can discover new options that are just as functional and user-friendly as mainstream brands. Taking the time to consider alternative options can result in increased efficiency, greater cost savings, and a better user experience. So, think twice before jumping on the mainstream technology bandwagon and explore the alternatives. If you still have questions or would like to see a comprehensive demonstration of any of our partner platforms, please reach out to our sales and demo team to set up a demo.