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Business Continuity Planning — Why it Matters

June 30, 2022

The world is a volatile place, and few things are more disruptive than running a business. That means you’re vulnerable to a whole host of potential problems. Yet the good news is that you don’t have to sit back and wait for them to happen — taking action to prepare beforehand helps to keep things ticking over as smoothly as possible, and one of the best methods at your disposal is business continuity planning (BCP).

Business Continuity Planning (BCP) is a comprehensive process that entails creating a well-thought-out strategy and framework. This strategy is crucial for ensuring your business can not only operate but thrive even in the face of various disruptive events. These events may range from natural disasters like earthquakes or hurricanes to cyber-attacks and economic downturns. The core of BCP lies in proactively identifying potential risks and meticulously developing effective strategies to minimize their impact on your day-to-day operations, safeguarding your business against unforeseen challenges.

There are numerous advantages to implementing a Business Continuity Plan (BCP). Primarily, having a BCP in place is crucial as it aids in sustaining business operations without interruptions. By effectively managing unforeseen events, a BCP minimizes downtime and allows vital functions to persist seamlessly. This proactive measure not only safeguards revenue streams but also nurtures trust and confidence among customers, employees, and stakeholders, fostering long-term relationships and resilience in the face of challenges.

Another important aspect of BCP is its role in risk management. By identifying potential risks and developing strategies to address them, you can reduce the likelihood and impact of disruptive events on your business. This can save you time, money, and resources in the long run.

Moreover, having a BCP in place can also help your business comply with regulations and industry standards. In many industries, having a BCP is not only recommended but required by law. This demonstrates to regulators and clients that your business takes risk management seriously and is prepared for any potential disruptions.

Let’s delve into the importance of Business Continuity Planning (BCP) – a strategic process that outlines procedures to ensure essential functions can continue during and after a disaster. Understanding BCP is crucial for organizations to safeguard operations and minimize disruptions.

What is business continuity planning?

83% of risk managers updated their business continuity plans over the past year. But what exactly are we talking about here?

A business continuity plan is a document a company lays out to figure out what it will do if it faces a wide range of incidents — whether that’s a storm wreaking havoc on an office or a technical error that results in IT systems going down.

These plans focus on how to prevent certain outcomes from happening and figuring out how to mitigate problems if they do occur. They also prepare for the worst by finding ways to combat negative outcomes, recover operations to get back on track and return to business as usual.

Business continuity planning is also an ongoing process. Organizations need to test and rehearse them so that everyone in the team knows what to do and what to expect if the scenarios being planned really happen. Think of BCP as a mixture of process improvement and an insurance policy.

Four steps to effective business continuity planning

A business continuity plan is vital, but it can only be as effective as you make it. To boost your chances of success, pay attention to the following four aspects:

  1. People
  2. Processes
  3. Technology
  4. Customers

Let’s look at all of them in a little more detail.


No matter what a company’s value proposition is, it can’t succeed without having the right people behind it. Your team plays a critical role in maintaining operations during crises, ensuring the smooth functioning of the business. Continuity planning is particularly advantageous for agile teams characterized by exceptional communication skills, enabling them to swiftly respond and implement solutions in times of adversity.

Moreover, when individuals are assigned roles that align with their strengths and receive proper training, they are more likely to effectively navigate and overcome challenges that come their way. This alignment can significantly enhance their ability to tackle any obstacles with confidence and competence.


Processes are the backbone of any organization, and having well-defined procedures is crucial for ensuring business continuity. Continuity plans should include detailed steps to be followed during an incident, from initial response to recovery. These processes should also be regularly reviewed and updated as needed.

Having clear processes in place can also help with risk management by identifying potential vulnerabilities and areas for improvement. This can prevent disruptions and minimize their impact on the business.

Even if your team is the best of the best, you still need the right processes to back them up. To do this, the first step is streamlining daily tasks to maximize efficiency and effectiveness. Yet continuity planning isn’t just about efficiency — it’s about planning for the worst disasters. Depending on your sector, you may need to plan how you could:

  • Sort out alternative suppliers
  • Shut down systems quickly and smoothly
  • Evacuate a building safely
  • Reroute incoming calls to another call center location


Technology supports these processes. Does your technology stack allow you to work in an efficient way? Have you transitioned from old legacy systems to more modern solutions?

Since continuity planning is all about agility, it favors technology solutions that enable seamless communication between the teams we mentioned previously. This is particularly relevant when teams are working remotely. Cloud-based solutions, for example, can facilitate remote work and enable real-time collaboration between team members.

Furthermore, technology not only plays a crucial role in data backup and recovery but also serves as a cornerstone for business continuity. In times of disruption, the ability to swiftly access critical business data becomes paramount in resuming operations efficiently. Therefore, establishing a comprehensive backup strategy, including regular backups and secure storage solutions, is imperative for safeguarding business information and ensuring resilience against unforeseen challenges.


Last but certainly not least, businesses must also consider their customers in their continuity planning efforts. How will a disruption impact your customer service? What measures can you put in place to minimize the impact on your customers? Communication with customers during a crisis is key to maintaining their trust and loyalty. A well-thought-out plan can help businesses respond quickly and effectively to any disruptions while minimizing the impact on their customers.

While you’re focusing on keeping operations afloat, don’t forget to ensure you look after customer experience. After all, your customers are the core of the business. This can include using design thinking to make sure customers get what they’re expecting from you, and looking after user experience along the way.

A good continuity plan should also prepare for disasters like cybersecurity, which can have a considerable negative impact on customers who rely on accessing services through the web. According to DataCore, 54% of organizations have experienced technology downtime lasting at least eight hours in the past five years.

Why Business Continuity Planning Matters

After the havoc caused by COVID-19, organizations from schools to startups to global conglomerates learned firsthand how anything can happen — and the importance of having a plan in place. No matter how flawless your operations are, there are some situations you can’t avoid, like a pandemic. So, make sure you’re one of the 49% of companies across the globe with a contingency plan in place.

By preparing in advance and having a clear plan in place, you can effectively navigate through any service disruptions that may arise in the future. This strategic approach ensures that you are well-equipped to address issues promptly, maintain customer satisfaction, and prevent any major interruptions to your operations. By proactively managing disruptions, you position yourself as a reliable and resilient business, setting yourself apart from competitors and building a strong reputation for exceptional service delivery.

Besides, business continuity planning doesn’t just help you in the case that something unfortunate happens. The process of preparing is a great way to improve your operations before an emergency happens, making your organization a more efficient place while reducing risks.

It can also foster team unity by encouraging collaboration and building strong relationships among team members. This, in turn, empowers employees to handle minor daily challenges more effectively, promoting a positive work culture and boosting overall productivity.

Time to pull it all together

Hopefully, by now, you can see how crucial business continuity planning is for the long-term success and resilience of any organization. It can be quite overwhelming and intimidating to navigate the intricacies of this process independently. That’s why many companies opt to enlist the support of seasoned experts who can provide valuable guidance and ensure a robust continuity strategy is in place.

We use all the processes outlined above to help you finetune your processes and become a more versatile operation. To find out more, book a consultation today.